Dr. Mourad Awad is an entrepreneur, strategic development consultant and business executive whose work spans research, technology, business strategy, financial markets, education and structured individual and organizational development.
His professional path has progressively connected research, technology, business, markets and human development, ultimately contributing to the formal development of the Zero-Up Tier Structure.
The chronology below focuses on the stages most relevant to Dr. Mourad Awad’s work at The Consultants and the development of Zero-Up.
In 1998, Dr. Mourad Awad established the Research & Development Center with a focus on academic, scientific and applied research.
The Research & Development Center established an early foundation for an approach built around research, analysis and structured decision-making.
In 2010, Dr. Mourad Awad founded Consultika, extending his work into technology and the emerging field of intelligent systems.
Founded in 2010, Consultika reflected an early expansion into software, automation and intelligent technologies, later evolving alongside advances in artificial intelligence, machine learning and robotics.
In 2012, Dr. Mourad Awad became CEO of The Consultants, overseeing the development of the firm’s activities across business consultancy, strategy, financial markets and related advisory fields.
His role brought together research, strategic analysis, market experience, technology and business execution within a broader consultancy environment.
In 2022, Dr. Mourad Awad founded Leader Makers Academy, extending his work into financial and business education.
Founded in 2022, Leader Makers Academy expanded Dr. Mourad Awad’s work into financial and business education, including trading, markets, business intelligence and related professional development.
After years of work across research, technology, business, markets, education and individual development, Dr. Mourad Awad formally developed the Zero-Up Tier Structure in 2026.
The Zero-Up Tier Structure is a strategic development framework designed for individuals and institutions. It begins by establishing the current position, capabilities, characteristics, objectives and constraints, then identifies suitable directions, builds a structured operational path and measures progression through defined tiers.
The framework reflects a principle that runs throughout Dr. Awad’s work: development should not begin with assumptions about where a person or organization should end up. It should begin by understanding where they actually are.
It has been applied to individual and professional development cases and is being extended to broader entrepreneurial, employee and organizational applications.
Explore the Zero-Up Tier Structure →Dr. Mourad Awad has extensive experience in financial markets, including forex and cryptocurrency trading, alongside broader market strategy and financial analysis.
A long-standing individual trader and financial market strategist with experience spanning forex, cryptocurrency and market analysis.
Across different ventures, the underlying direction has remained consistent: understand complex situations, identify the variables that matter, translate analysis into decisions and build structures that can adapt as conditions change.
Research provided the analytical foundation. Technology introduced systems, automation and adaptation. Financial markets reinforced decision-making under changing conditions. Business consultancy connected strategy to execution. Education expanded the focus toward individual capability and development.
These streams later converged in the Zero-Up Tier Structure.Dr. Mourad Awad is CEO of The Consultants, a role he has held since 2012, and the creator of the Zero-Up Tier Structure. His professional work spans research and development, technology, business strategy, financial markets, entrepreneurship and education. He established the Research & Development Center in 1998, founded Consultika in 2010 and Leader Makers Academy in 2022, with his work progressively connecting research, technology, markets and structured development.